A genuine Alabama outdoor brand — not a big-box label, not a fashion play. Real gear with a real story that your customers will actually connect with.
Get in TouchBait shops and guides don't need another faceless apparel line. They need something with a story, with margins that make sense, and with quality that earns repeat customers.
Built in Red Bay, designed for the Tennessee Valley. A local story that resonates in every bait shop and fishing camp in the South.
A portion of every sale goes to habitat protection and waterway restoration. Something worth talking about at the counter.
Gildan and Bella+Canvas blanks, vibrant prints that don't crack after a season. Gear that earns its place in the truck.
Competitive wholesale pricing with room to make it work. Consignment options available for first orders. No minimum commitment to start.
Whether you're stocking a shelf or outfitting clients, we have a program built for how you operate.
Bait shops, tackle stores, hunting outfitters, and outdoor gear retailers. Stock a brand your regulars will recognize and come back for.
Fishing guides and hunting outfitters who want to carry brand gear for clients and trips. Rep a brand that fits the lifestyle you live.
Partner testimonials coming soon — we're just getting started.
Be one of our founding retail partners and help shape the program.
Fill out the form and we'll get back to you within 24 hours. No commitment, no pressure — just a conversation about whether it's a fit.
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In the meantime, check out the lineup.